How can you:

- easily estimate website’s search engine optimization?
- estimate your SEO consultant?
- gauge success of in-house SEO employees?
- evaluate your SEO business?

I am about to share with you 2 expert tips to track SEO progress on the fly.

For a site optimizer, data is the single most effective tool. 3 reasons why:

1. Data defines you as an SEO.
If you don’t play s lot with data, neither clients nor the industry will take you seriously.

2. Information says you how well you are performing.
I am all about customer feedback but first thing you got to do is root through your proper data to find your search engine optimization strengths and weaknesses.

3. To a client, data speaks louder than words.
How can a client make sure you are actually getting work done? Information. Will a cheesy “How ya doin” phone call do? Nope. Management needs reports, daily, weekly, monthly… Share your data, and you are halfway there.

If you take information as seriously as I do, and if you mine lots of it, chances are you are already heavily using search engine optimization tools. If not, now is a good time to start and set up a powerful data mining and SEO reporting system for your company.

I am all for automation in my business because the amount of websites I promote today simply doesn’t leave me any other option but to automate.
Plus, with the new generation of breakthrough SEO SEO reporting software out there, you can monitor your search engine optimization progress fast and easy, just like thousands of SEO marketers do around the world.

Such software have killer email reporting systems built-in. I use them to set up an annual reporting schedule for each client and for the entire year the tool sends out fresh and personalized optimization reports to my clients as a follow-up and directly to your inbox for a quick review.
Not only are search engine optimization software reports convenient but they are also professionally styled and full of visuals so the design is one less headache I have to think about.

If you wonder what sorts of metrics are important in SEO report, I’ve pinpointed 3:

1. Keyword metrics:
- keyword rankings in targeted search engines
- historic rankings
- expected and current site visits by keyword
- keyword research metrics – competition, search volume etc.

2. Link building data
- Number and quality of customer inbound links
- Number and quality of link building partners
- Number and quality of competitor inbound links

3. On site and on page SEO metrics
- Landing page and page element optimization statistics
- Keyword density analysis for a keyword niche
- Site structure analisys stats

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